Designer QR Codes

I came by this article via an email sent from a linkedin group called Mobilists. So far in Australia QR codes and the use of them by brands is quite rare. The opposite is true for Japan and luxury retailer Louis Vuitton however.

Louis Vuitton QR code

Louis Vuitton QR code

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology. SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takashi Murakami.

Quick response codes are graphics used to hyperlink physical objects to Web content or multimedia and are often found on posters, billboards and magazines. QR codes are useful to marketers because they are relatively inexpensive to set up and the date, location and time of day is recorded when the codes are accessed .

As you can see from the previous post on QR codes, they are not so visually attractive in black and white.
Greg McMaster, creative planner at the agency SET says “The technology is there and the consumers are ready. It’s up to the brands to make them interesting enough to warrant a click”.

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