Archive for the design Category

Nina Levett – Illustrator

Posted in design, fashion on October 2, 2009 by candy
Designs by Nina Levett

Designs by Nina Levett

Check out the designs applied to tea-pots.

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The Economist: Thinking Space

Posted in design, Digital Marketing, Digital Strategy, media, technology on August 17, 2009 by candy

Opinion leaders from around the world share their ‘thinking space’. I love this idea and the website is brilliant, truly engaging and very interesting.
Where do you get your ideas?

Thinking Space website

Thinking Space website

Designer QR Codes

Posted in design, Digital Marketing, Digital Strategy, Marketing, media, Mobile Marketing, technology on May 6, 2009 by candy

I came by this article via an email sent from a linkedin group called Mobilists. So far in Australia QR codes and the use of them by brands is quite rare. The opposite is true for Japan and luxury retailer Louis Vuitton however.

Louis Vuitton QR code

Louis Vuitton QR code

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology. SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takashi Murakami.

Quick response codes are graphics used to hyperlink physical objects to Web content or multimedia and are often found on posters, billboards and magazines. QR codes are useful to marketers because they are relatively inexpensive to set up and the date, location and time of day is recorded when the codes are accessed .

As you can see from the previous post on QR codes, they are not so visually attractive in black and white.
Greg McMaster, creative planner at the agency SET says “The technology is there and the consumers are ready. It’s up to the brands to make them interesting enough to warrant a click”.

Discovering Frankie…

Posted in design, Digital Marketing, Digital Strategy, Film, media, Mobile Marketing, Online marketing, Social Networks with tags , on March 9, 2009 by candy

I love this Magazine! It first caught my eye a couple of months ago mainly because it offered free wallpaper with the issue. From the outside Frankie would probably appeal to those that buy Oyster, Russh and Cream magazines. On the inside there are less ads and more involvement from the readers. Frankie has a strong focus on creativity exposing talent in areas such as photography, film, fashion design, art, poetry and music.
Frankie is a print magazine that extends to online with a website , a Facebook page and MySpace page to directly converse with their community.
I can easily see how mobile could be integrated to further engage with their “smart, funny, sarcastic, friendly, cute, rude, arty, and curious” demographic.
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