Archive for the Digital Marketing Category

Posted in Digital Marketing, Digital Strategy, Marketing, media, Mobile Marketing, technology on October 14, 2009 by candy


The Economist: Thinking Space

Posted in design, Digital Marketing, Digital Strategy, media, technology on August 17, 2009 by candy

Opinion leaders from around the world share their ‘thinking space’. I love this idea and the website is brilliant, truly engaging and very interesting.
Where do you get your ideas?

Thinking Space website

Thinking Space website

Designer QR Codes

Posted in design, Digital Marketing, Digital Strategy, Marketing, media, Mobile Marketing, technology on May 6, 2009 by candy

I came by this article via an email sent from a linkedin group called Mobilists. So far in Australia QR codes and the use of them by brands is quite rare. The opposite is true for Japan and luxury retailer Louis Vuitton however.

Louis Vuitton QR code

Louis Vuitton QR code

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology. SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takashi Murakami.

Quick response codes are graphics used to hyperlink physical objects to Web content or multimedia and are often found on posters, billboards and magazines. QR codes are useful to marketers because they are relatively inexpensive to set up and the date, location and time of day is recorded when the codes are accessed .

As you can see from the previous post on QR codes, they are not so visually attractive in black and white.
Greg McMaster, creative planner at the agency SET says “The technology is there and the consumers are ready. It’s up to the brands to make them interesting enough to warrant a click”.

Discovering Frankie…

Posted in design, Digital Marketing, Digital Strategy, Film, media, Mobile Marketing, Online marketing, Social Networks with tags , on March 9, 2009 by candy

I love this Magazine! It first caught my eye a couple of months ago mainly because it offered free wallpaper with the issue. From the outside Frankie would probably appeal to those that buy Oyster, Russh and Cream magazines. On the inside there are less ads and more involvement from the readers. Frankie has a strong focus on creativity exposing talent in areas such as photography, film, fashion design, art, poetry and music.
Frankie is a print magazine that extends to online with a website , a Facebook page and MySpace page to directly converse with their community.
I can easily see how mobile could be integrated to further engage with their “smart, funny, sarcastic, friendly, cute, rude, arty, and curious” demographic.

La Volta White Christmas Party…

Posted in Digital Marketing with tags on December 11, 2008 by candy

I love work Christmas parties. Last night I went to the La Volta White Party at Hugo’s in the Cross. It was a last minute decision as I also had something else on but decided on the White Party instead because I couldn’t get a cab out of the city at 6pm due to the rain. So , not being prepared and unlike everybody else that went to the effort of wearing all white , the best I could do was a white t-shirt. 
Anyway , it was a great night. La Volta and the sponsors were very generous and although I wasn’t actually forced to drink the free drinks this is the reason my head hurts today.