Archive for the technology Category

Posted in Digital Marketing, Digital Strategy, Marketing, media, Mobile Marketing, technology on October 14, 2009 by candy


The Economist: Thinking Space

Posted in design, Digital Marketing, Digital Strategy, media, technology on August 17, 2009 by candy

Opinion leaders from around the world share their ‘thinking space’. I love this idea and the website is brilliant, truly engaging and very interesting.
Where do you get your ideas?

Thinking Space website

Thinking Space website

Designer QR Codes

Posted in design, Digital Marketing, Digital Strategy, Marketing, media, Mobile Marketing, technology on May 6, 2009 by candy

I came by this article via an email sent from a linkedin group called Mobilists. So far in Australia QR codes and the use of them by brands is quite rare. The opposite is true for Japan and luxury retailer Louis Vuitton however.

Louis Vuitton QR code

Louis Vuitton QR code

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology. SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takashi Murakami.

Quick response codes are graphics used to hyperlink physical objects to Web content or multimedia and are often found on posters, billboards and magazines. QR codes are useful to marketers because they are relatively inexpensive to set up and the date, location and time of day is recorded when the codes are accessed .

As you can see from the previous post on QR codes, they are not so visually attractive in black and white.
Greg McMaster, creative planner at the agency SET says “The technology is there and the consumers are ready. It’s up to the brands to make them interesting enough to warrant a click”.

Where’s the party?

Posted in Digital Strategy, Marketing, Mobile Marketing, technology with tags on October 13, 2008 by candy

There has been a lot of negative talk surrounding the use of QR codes. Scanning a code requires a QR reader and not many mobiles have readers pre installed (yet) so apparently we should all give up.

Successful marketing relies on being memorable and getting the target market to ‘act’.
The UN Voices Project put together by Saatchi and Saatchi just won a Mobile Marketing Award for best consumer content offering. The advertisement uses mms and graphic recognition technology and instructs the viewer to a) Listen b) Take a picture with your mobile phone camera c) Send the picture to a number and d) Answer the call that follows. Just like mms , advertisements containing QR codes need to instruct the viewer. New technology can be used effectively and the UN Voices Project proves it can also be successful.

A campaign with clever use of QR codes and a compelling call to action will be memorable and prompt the target audience to ‘act’.
The Brand has everything to gain – publicity, consumer engagement and market share.
You can download a QR Reader from this link: