Mofilm…

Posted in Film, Mobile Marketing with tags , , on January 11, 2009 by candy

picture-4 MoFilm is the Worlds Biggest Global Mobile Short Film Festival.

Sometime around September 08 I found this site and at the time Australia was not listed in the drop down menu of countries that can enter. Fortunately that has now changed and Australians can enter.

January 24th 2009 is the cut off date for entries!

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Man rapes blow up doll!

Posted in News with tags on January 7, 2009 by candy

Something we would expect to hear from the US but no, this happened right here in Australia .
Sex shop sicko
Inflatable ego?

Roger Dickson

Wednesday, January 7, 2009

© The Cairns Post

A PERVERT has twice broken into a Cairns adult shop and had sex with blow-up dolls before abandoning the vinyl vixens in a nearby lane.

La Volta White Christmas Party…

Posted in Digital Marketing with tags on December 11, 2008 by candy

I love work Christmas parties. Last night I went to the La Volta White Party at Hugo’s in the Cross. It was a last minute decision as I also had something else on but decided on the White Party instead because I couldn’t get a cab out of the city at 6pm due to the rain. So , not being prepared and unlike everybody else that went to the effort of wearing all white , the best I could do was a white t-shirt. 
Anyway , it was a great night. La Volta and the sponsors were very generous and although I wasn’t actually forced to drink the free drinks this is the reason my head hurts today.

Where’s the party?

Posted in Digital Strategy, Marketing, Mobile Marketing, technology with tags on October 13, 2008 by candy

There has been a lot of negative talk surrounding the use of QR codes. Scanning a code requires a QR reader and not many mobiles have readers pre installed (yet) so apparently we should all give up.

Successful marketing relies on being memorable and getting the target market to ‘act’.
The UN Voices Project put together by Saatchi and Saatchi just won a Mobile Marketing Award for best consumer content offering. The advertisement uses mms and graphic recognition technology and instructs the viewer to a) Listen b) Take a picture with your mobile phone camera c) Send the picture to a number and d) Answer the call that follows. Just like mms , advertisements containing QR codes need to instruct the viewer. New technology can be used effectively and the UN Voices Project proves it can also be successful.

A campaign with clever use of QR codes and a compelling call to action will be memorable and prompt the target audience to ‘act’.
The Brand has everything to gain – publicity, consumer engagement and market share.
You can download a QR Reader from this link: http://reader.kaywa.com/

The future of mobile handsets – The Nokia Morph

Posted in Mobile Marketing with tags , , on October 12, 2008 by candy