Archive for QR codes

Where’s the party?

Posted in Digital Strategy, Marketing, Mobile Marketing, technology with tags on October 13, 2008 by candy

There has been a lot of negative talk surrounding the use of QR codes. Scanning a code requires a QR reader and not many mobiles have readers pre installed (yet) so apparently we should all give up.

Successful marketing relies on being memorable and getting the target market to ‘act’.
The UN Voices Project put together by Saatchi and Saatchi just won a Mobile Marketing Award for best consumer content offering. The advertisement uses mms and graphic recognition technology and instructs the viewer to a) Listen b) Take a picture with your mobile phone camera c) Send the picture to a number and d) Answer the call that follows. Just like mms , advertisements containing QR codes need to instruct the viewer. New technology can be used effectively and the UN Voices Project proves it can also be successful.

A campaign with clever use of QR codes and a compelling call to action will be memorable and prompt the target audience to ‘act’.
The Brand has everything to gain – publicity, consumer engagement and market share.
You can download a QR Reader from this link: http://reader.kaywa.com/

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